To get the most from your Google Business Profile, you need to ensure every detail of your profile is present and correct. Never leave gaps in data, always fill everything in and make sure it is accurate. Many aspects of the GBP are simple, your business name, address, opening hours and so on are all self-explanatory.
But there are some aspects you may need help with. One of the most common are attributes, so let’s look at how you add them, and why you really should make full use of them.
Steps to Add Attributes to Your Google Business Profile
You can easily add attributes to your profile, just follow these 6 steps to get the job done.
1. Start from the dashboard
Head over to the Google Business Profile home page, login and go to your dashboard.
2. Click on Online Presence
In the list of options, you will find Online Presence. Click that to open the next submenu.
3. Click on Google Profile
Select Google Profile from that menu to take you to the next page.
4. Click on Add Attributes
On the left, you will see a blue link called ‘Add Attributes’. Click that to begin adding attributes to your profile.
5. Choose one or More Attributes from the list
Select the most appropriate and relevant options for your business, however many you want.
6. Click on Save
Once you have selected the categories you want, click save at the bottom right. This is important, if you don’t save, those categories won’t be applied to your profile.
Benefits of adding attributes to your Google Business Profile
Attributes are a great way to help define your business and the experience you offer. They are displayed prominently on desktop and mobile versions of your profile, including on Google Maps, and help consumers find the business that fits their needs.
Chosen attributes can better help Google to match you to specific searches, and increase the frequency of searches that your listing appears in. Being precise with what you offer improves your online reputation and leads to better review scores too.
There are several types of attributes, and it can be beneficial to choose examples from as many types as possible for your profile.
These include:
- Accessibility Attributes – Wheelchair accessible etc.
- Amenities Attributes – Free Wi-Fi, pet-friendly etc.
- Ownership Attributes – Women-led etc.
- Payment Attributes – Accept Cash Only, cards etc.
- Safety Attributes – Masks worn and so on.
- Subjective Attributes – Derived from customer feedback, family-friendly and similar
Common Mistakes to Avoid when Adding Attributes
Once you know how to add attributes, it’s time to start making the most of them. But before you do, here are the most common mistakes businesses make with Google Business Profile attributes, and what to do instead.
Overloading with unnecessary attributes
You can have as many attributes as you wish on your Google Business Profile, and it can be tempting to just add as many as you can. However, this can be confusing for potential customers and harm your profile in terms of rankings, as it may appear in irrelevant searches.
Only include attributes that are relevant to your business and the service you offer.
Neglecting subjective attributes
Subjective attributes are defined by customer feedback, so things like friendly service, suitable for families and so on. You can’t control these, but you should pay attention, They tell you the real experience from the customer perspective, so pay attention, and make changes if there are issues.
Inconsistent updates
Don’t be tempted to add attributes over time, go in, add all that applies and be done. You should always have the complete set of attributes relevant to your business at all times.
Not keeping attributes updated
Your business evolves, so make sure your Google Business Profile, including attributes, keeps up. If you change something, adjust attributes to suit, with regular updates to keep things accurate.
Advanced Tips for Managing Google My Business Attributes
Google My Business has been replaced by Google Business Profile, but the need to manage attributes remains the same. To simplify the process, especially if you run multiple locations with their own profiles, think about using third-party tools such as Moz Local, Brightlocal and others.
These can streamline the updating process for you, helping keep your attributes relevant in a simple, automated process.
Conclusion
Like any aspect of your Google Business Profile, attributes are an important part of attracting and keeping customers as well as reaching the top of the search rankings. Every business should add attributes, but it is important not to overdo things, ensuring that each one is chosen because it is relevant to what you do and how you do it.
As experts in Google Business Profile management, the team at Grid Rankers can help you with every aspect of your profile, whether that is attributes or anything else. Instead of spending time working through these things, with the help of our dedicated team, you can focus on your business and enjoy all the benefits of an expertly curated Google Business Profile.
Call today to see how Gris Rankers can make sure your GBP delivers for your business.