Your Google Business Profile contains several elements, each having its own importance in getting your business listing in front of local customers. One of the most misunderstood of these is GBP attributes.
But they don’t have to be, just follow our guide to learn everything you need to know about Google Business Profile Attributes.
The Definition of GBP Attributes
Google Business Profile Attributes are additional characteristics of the service your business offers beyond what is expected from it. Things like Wheelchair Access or Free Wi-Fi for customers are attributes, they add something extra for customers, and differentiate you from your competition.
You can add attributes to your listing, and they will be displayed prominently, giving any visitor the chance to make informed choices about your business and whether it is suitable for their needs or not.
Types of Google Business Profile Attributes
There are a significant number of different attributes that you can add to your profile, each falling into one of 7 different categories as follows:
Factual Attributes
These are attributes that describe a feature or service the business provides. This can include things like:
Accessibility Attributes
Do you offer wheelchair access, is there suitable seating for disabled visitors, can your staff cater for deaf or blind customers? These are the kinds of attributes that fall under the accessibility category.
Payment Attributes
Do you accept card payments, are you cash-only, does your business accept Bitcoin? Payment attributes help customers know how they can pay for their purchases.
Amenities Attributes
What amenities does your business offer? This includes free Wi-Fi for customers, restrooms, parking, design services and so on.
Ownership Attributes
Some customers want to stick with specific types of business, and ownership criteria can help here. It covers things like Female-owned, Black-owned, veteran-led businesses and so on.
Safety Attributes
Do your staff wear masks or have temperature checks and other precautions over transmissible diseases? Health and safety is crucial for some customers, so let them know if you go out of your way to make things safe for them.
Subjective Attributes
These kinds of attributes go beyond the factual information above, and instead focus on how customers feel, and the experience they have had with your business. These attributes are generated from real customer feedback in reviews and so on. As a result, this is less defined than factual attributes but can include things like the type of customer you get, whether they are family-focused, better for solo customers or groups for instance.
Other common options include describing your team, you may say they offer prompt service, or your business has friendly staff. Finally, it’s the atmosphere of your business, have you created a cozy place to relax, is it casual or formal, these are all subjective attributes.
Common Mistakes to Avoid When Adding Attributes
Like most aspects of your Google Business Profile, adding attributes is fairly simple. However, while the mechanics of doing it are straightforward, there is plenty of scope for mistakes when choosing attributes for your business.
To get the most from attributes, avoid these 4 common mistakes:
- Adding too many – It can be tempting to just keep adding attributes to your profile. The problem is, it can become confusing for customers, and if you add things that are less relevant to your core business, can actually harm your ranking.
- Don’t forget about subjective attributes – Going through factual attributes and adding those that apply is easy enough, but don’t forget subjective attributes. Look at reviews and see what customers are saying about you to get your ideas, and also see if there are issues you need to address.
- Always update your attributes – Your business is always evolving, and when it does, don’t forget to change your attributes to suit your profile. Inaccurate attributes destroy trust with customers and harm your profile ranking with Google.
- Add everything that applies to you – If you just add as few attributes, and then go back and add more inconsistently, your profile can feel incomplete. Include everything from the start, so customers know what to expect.
Conclusion
Building trust with a visitor to your listing is key to converting them into a customer. Attributes help build a picture of your business and what potential customers can expect from you. The more they know, the easier it is to trust, and the attribute system allows you to tap into customer needs and wants with ease.
For help with choosing attributes or any other aspect of your Google Business Profile, the expert team at Grid Rankers is here to help. From setting up a Google Business Profile to management and optimization, whatever you need, just talk to our team today and see how we can help your BGP succeed.
FAQ
Do business attributes change?
Your Google business profile attributes can change, as your business evolves things like accessibility, payments and more can change. Importantly, subjective attributes are based on real customer experiences, and these change over time too.
How to check your available attributes?
If you log into your GBP account and navigate to your profile, click ‘Edit Profile’ and from there head to the ‘More’ tab. Here you will find all the attributes available for you to select for your business, both factual and objective (produced from real customer feedback). Click the ones you need to add to your profile.
How can I update my business Google attributes?
You can update your business Google attributes by heading to your Google Business Profile when logged into your account, clicking ‘Edit Profile’ and then clicking the ‘More’ tab. Here you can add or remove attributes by clicking on them and selecting the appropriate action.
How can I control what business attributes show for my business?
You can control what business attributes show for your business by editing your profile. Click the ‘More’ tab and then select or unselect attributes by clicking each entry and selecting the appropriate action.