Google Ads/PPC Management Services
PPC and Google Ads management services for every business no matter your size or budget. Gain more qualified clicks, boost conversions and grow your profits with fully managed Google Ads/PPC campaigns.
If You Don’t Use Google Ads, Your Business is Missing Out
With exceptional targeting to ensure every click is qualified, impressive value and consistent ROI, Google Ads is arguably the number one platform for PPC in the world today. Offering real value for your marketing budget, they connect your business and offer with people actively looking for your products or services.
Our Google Ads management services put our PPC experts in control of your Google Ads campaign, ensuring that you get the best results possible while you focus on your business. From budget allocation to precision targeting to reach the most receptive consumers, we refine every aspect of your Google Ads campaign to maximize leads, conversations and ultimately, profits for you.
We have helped businesses around the world make the most of the Google platform, and we will do the same for you.
What Do Our Google Ads Management Services Include?
Our proven Google Ads strategies deliver real-world results for our clients. Here’s how:
Keyword Research and Bidding
The key to success with Google Ads campaigns, or any PPC platform, is the right keywords. As highly experienced Google Ads experts, our team research your business, your competitors and the market to find the most effective keywords for your campaign. We take the time to understand your audience so that your ad budget is spent on putting your offer in front of the right people, maximizing your ROI. Bidding is also a complex process once those keywords have been identified. Get it wrong, and you can overpay for every lead, or miss out on the most important key phrases. Our team have been involved with PPC for many years and uses bid strategies that deliver the best value and ROI for your business, every time.
PPC Campaign Optimization
One of the crucial benefits of PPC campaigns, and especially Google Ads, is the ability to refine and optimize everything based on the real-world response you get. Whether it is using A/B testing to perfect Ad copy, optimize landing page content to deliver a high Google Ads quality score, or tweaking targeting to maximize returns, we take care of every aspect of the campaign before, during and after launch. Early optimization for copy and keywords can lower per-click costs, saving money across a campaign and allowing you to reach more prospects. Our expert team will constantly evaluate each component of your Google Ads campaign to ensure it is delivering the best results possible.
Ad Copy & Creative
With text-based ads, the copy can be the deciding factor on whether a prospect clicks your ad or your competition, and getting it right is an essential element of any PPC campaign. Good copy stays relevant to the search phrase, as this has been proven to increase click-through rates but also must stand out and engage the prospect. Our ads are never generic, our research includes demographic details, so we understand who your audience is, and create engaging copy that talks to them directly. But text is not the only requirement. In some situations, your Google Ad will include creative content too. We develop everything in-house, again, building engagement by understanding who we are talking to. With our Google Ads management services, you get copy and creative content designed for you and your customers, not generic prose that gets lost in the crowd.
PPC Campaign Benchmarking
Creating Google Ads and PPC campaigns is not just something you must do. Each campaign should have clear goals to achieve before you begin. Our team will work with you to create a set of goals and expectations for your campaign, with every aspect of our Google Ads management service designed to achieve those targets. Once launched, campaigns are closely monitored, and with our performance-based online campaigns, we monitor every click and conversion, so that we know exactly what is happening every step of the way. This allows us to build a strategy that focuses on your objectives, and then refine the campaign until your goals are reached.
PPC Landing Page Optimization
No matter how well your Google Ads campaign is organized, if you are sending high numbers of qualified prospects to your landing page unless you get good conversion rates from those clicks, your business is not growing. The mistake many businesses make is to spend hours crafting ad copy, keyword research and precise targeting of demographics for the campaign, then send them to a mediocre landing page, resulting in high ad spending for very little benefit. Landing pages are useful in that you can track clicks from ads to specific pages, allowing for better monitoring of campaigns, but that only matters if the landing page is suitable. Your landing page is part of the campaign, and our team will optimize copy to ensure it is relevant, engaging and persuasive, maximizing conversion rates for your Google Ads budget. With extensive experience in PPC campaigns and our understanding of your business and audience, we will craft valued content that works for you, eliminating any potential weakness in the customer journey.
Remarketing/Retargeting
Getting the most from your ad budget is essential for any business, and one area where so many fail to do just that is in PPC and Google Ads. We don’t abandon your previous visitors, instead crafting ads and copy designed to turn interest into customers, lowering your overall cost per conversion for every campaign you run. Retargeting ads are proven to have some of the highest conversion rates in the industry, and they are more cost-effective too, making them a superb investment. Yet many companies ignore the opportunity. Why? Because they lack the expertise to implement a successful retargeting strategy. As experts, our Google Ads management services include retargeting/remarketing to boost value and maximizing your Google Ads-driven conversions when it is appropriate to do so. We will explain this strategy in full if we believe it will be helpful.
Continuous Optimization and Reporting
We put a lot of time and effort into developing the right strategy for your Google Ads campaign, but good PPC management solutions don’t stop at the campaign launch. We track every aspect of your campaign from day one, providing detailed reports so you are always informed about campaign performance and ad spending, but this data is also used in other ways. Through careful analysis, we can identify areas where refinement could improve results, optimizing in real-time so that you get the best outcomes possible. This data-driven approach builds on real-world performance so that every campaign achieves the goals we set out to reach.
Types of Google Ads
Your business and your goals dictate the type of ads that are best for your campaign.
Search Ads
Search ads boost the visibility of your business, brand or product. You may have branded or non-branded Google searches, Google Shopping and Dynamic search ads, while Google Performance Max ads are optimized to boost conversion rates.
Display Ads
Using engaging visual content, display ads capture your audience’s attention. These include relevant topics/interest ads, ads targeting specific interests, contextual ads that are relevant to webpage content and managed placement ads on specific websites that boost visibility.
Video Ads
In a video-centric world, video ads are a natural extension of marketing today. Whether in-feed video campaigns that fit seamlessly into existing content, ads placed during existing video streams or masthead ads to boost site visibility, they all generate engagement and boost awareness.
Remarketing Ads
Ads that reconnect with your previous visitors and existing users. These can be standard ads for general audiences but are more effective when they are used as dynamic remarketing ads with personalized content. Remarketing lists can also be used for search ads and videos for remarketing.
Similar Audience Campaigns
Focused on reaching out to new, but similar audiences, these campaigns expand your reach and boost awareness. They can incorporate lookalike audiences that mirror your existing users, or seek similar audiences on social media or other platforms.
Shopping Campaigns
Google Ads shopping campaigns provide new ways to promote specific products or services, using visually interesting advertising that can use images, brand names and prices directly within the ad itself, appearing in both search results and Google Shopping for maximum impact.
Google Ads Management Services for
All Types Of Businesses
Home Services Industries
- Contractors, Plumbers, Painters
- Maid Services, Pressure Washing
- Pest Control, Mold Remediation
- Handyman, Woodworking
- Glass Repair, Locksmiths
- Paving, Roofing, Siding, Windows
- and more…
Home Services Industries
- Contractors, Plumbers, Painters
- Maid Services, Pressure Washing
- Pest Control, Mold Remediation
- Handyman, Woodworking
- Glass Repair, Locksmiths
- Paving, Roofing, Siding, Windows
- and more…
Home Services Industries
- Contractors, Plumbers, Painters
- Maid Services, Pressure Washing
- Pest Control, Mold Remediation
- Handyman, Woodworking
- Glass Repair, Locksmiths
- Paving, Roofing, Siding, Windows
- and more…
Affordable Google Ads Management Services Pricing Tailored to Your Business Goals
With a completely bespoke campaign focused on achieving your specific goals and reaching your carefully targeted prospects, our solutions maximize your ROI on ad spend.
Starter plan
$ 499/mo
Great for small businesses who don’t want many consultations, just Google Ads results.
Starter Plan Includes:
- Help Desk Access to Our Support Team
- Initial Strategy Call Only
- Optimizations by our Google Ads Experts
- Upgrade to Growth Plan at anytime
- Not available to National Advertisers
Starter plan
$ 499/mo
Great for small businesses who don’t want many consultations, just Google Ads results.
Starter Plan Includes:
- Help Desk Access to Our Support Team
- Initial Strategy Call Only
- Optimizations by our Google Ads Experts
- Upgrade to Growth Plan at anytime
- Not available to National Advertisers
Starter plan
$ 499/mo
Great for small businesses who don’t want many consultations, just Google Ads results.
Starter Plan Includes:
- Help Desk Access to Our Support Team
- Initial Strategy Call Only
- Optimizations by our Google Ads Experts
- Upgrade to Growth Plan at anytime
- Not available to National Advertisers
Why Choose Grid Rankers for Google Ads Management?
With extensive experience in PPC campaigns, Google AdWords and now Google Ads, we create captivating, effective campaigns that speak to your audience, boost your visibility and achieve your business goals.
Free Audit / Review
We will assess any existing Google Ads campaigns you may have in place and provide guidance on where things can be improved to optimize performance and get better value for your ad spend.
Dedicated Google Ads Managers
From the first steps to the last, you have one point of contact to make things simpler, understand your business better and deliver the improved campaign performance you need.
Fixed Pricing
We believe in simplicity, so there are no complex pricing models. With our fixed monthly cost, you get our high-quality Google Ads Management Services, with no hidden fees, ever.
Monthly Rolling Agreements
Our fixed-fee Google Ads services are provided with simple, monthly rolling contracts, so you can cancel when you want with no penalties. Don’t tie yourself to long-term contracts, just get in touch today.
Conversion Tracking
We set up every campaign with comprehensive data collection, so every click, call, email and sale is tracked and included in monthly reports, so you always know how we are performing.
Full Management
There are no limits to campaign size or any other aspect of our service. We manage everything for you, with no shortcuts or exclusions.
Click Fraud Protection
We provide free protection against fraudulent clicks whether from bots or competitors using state-of-the-art software. That means more money for your real prospects and better campaign outcomes.
Regular Updates
Your account manager will provide regular updates along with monthly reports that show everything we are doing on your campaign and the results being achieved. If you have any questions, we are always here to help.
Featured Case Study - Grid Rankers
45% jump in sales with fresh branding and a new custom website
45% jump in sales with fresh branding and a new custom website
45% jump in sales with fresh branding and a new custom website
45% jump in sales with fresh branding and a new custom website
Why Choose Grid Rankers
Get in touch today and we’ll provide a free review of your existing Google Ads campaign, with no obligations.
What Our Customer Says
We assisted local businesses, franchises, and agencies in over 10 countries.
Frequently ask question
The ROI you receive will depend on the type of business, competition, ad score and landing page. We will always seek to maximize ROI through careful optimization throughout your sales funnel.
We work with businesses of all sizes, but for even the smallest companies we would suggest a minimum of $1000 a month as a basic starting point.
One of the main benefits of Google Ads and other PPC solutions is that you can start seeing results almost immediately after the campaign goes live.
These are keywords that guide when our Google Ads will not be displayed to avoid marketing to the wrong people. Differentiating between musical and computer keyboards by using ‘Computer keyboard’ or ‘Gaming keyboard’ as negative keywords for a music store for instance.
Yes. We have white labelling solutions for all our SEO and marketing services, get in touch today to see how it works.
Our flexible approach to Google Ads management means that we can provide conversion tracking integrated into our campaign reporting or provide the pixel codes so that you can do so in-house, whichever you prefer.
While we specialize in Google Ads campaigns, we have worked extensively on all modern PPC platforms, including Bing and Yahoo! We can also provide solutions for all your social media ad campaigns.
Have a Question?
If you would like to know more about our local link-building services or discuss your specific needs, please get in touch today.