April 14, 2026

Google’s free tool to help you promote your business locally has been known by a few names, most recently it was Google My Business, but now it is known as Google Business Profile. Putting your business at the heart of relevant searches and Google Maps, whatever name they have given it over the years, the […]

Your Google Business Profile, or GBP, is the gateway to improved local visibility and increased sales, all through a free and effective tool. Putting your business on the map, literally, as profile listings appear directly in Google Maps, makes you easier to find and easier to contact. However, not all profiles perform as well as

Once optimized to feature high in search rankings, your Google Business Profile is a tool that constantly delivers new customers while also increasing visibility for your business in your local community. But what happens if the flow of new customers slows, and you realize your profile is not ranking as high as it once was?

Your Google Business Profile is a gateway to local customers, building awareness while providing a steady stream of leads. But as with any online marketing, we all know that where your GBP appears in searches makes all the difference. Rank high in relevant searches, and you will do well, rank below the competition and you

With its ability to put your business in front of local consumers actively searching for your products or services, as well as listing your business directly on Google Maps, the value of your Google Business Profile is clear to see. With increased local visibility more visitors and more sales, a GBP increases your revenue and

Every piece of information about your business that is added to your Google Business Profile is important. The business category you select has a significant impact on who sees your profile yet is often overlooked as just a simple choice. It is the categories your business is associated with that decide what kinds of searches

Your Google Business Profile contains several elements, each having its own importance in getting your business listing in front of local customers. One of the most misunderstood of these is GBP attributes. But they don’t have to be, just follow our guide to learn everything you need to know about Google Business Profile Attributes. The

As a way to connect your business to local consumers actively looking for your products or services, Google Business Profile is the best tool around. But while most businesses know the basics of what it can do, there is a lot you may be missing out on. Did you know that you can manage multiple

The digital world is where we spend so much of our time these days. From work to finding something to do in our spare time, and of course, finding businesses that can provide the products and services we need. Eventually, that journey to making a purchase has to leave the digital world and enter the

If you want to grow your business with local customers, Google Business Profile is easily the best tool out there. But just having a GBP is not enough; you are still in competition with other businesses in your area, and if you get things wrong, it can put them ahead of you. Here are the